Chukchansi Gold Resort & Casino, ("us," "we," "our," or the "Company") created this Privacy Policy ("Privacy Policy") in order to ensure the confidence of customers or visitors ("you" or "your") of and to our Website (the "Site"), and to demonstrate our commitment to fair information practices and the protection of privacy. Please read these terms and conditions carefully before using the Company Site. By using this Site, you signify your assent to these terms and conditions. If you do not agree, please do not use this Site. The Company maintains this Site for your personal entertainment and makes every effort to protect your privacy as outlined in this privacy statement.

1. Types of Information Collected

We automatically track and collect the following information when you visit our Site, including your: (i) IP address, (ii) domain server, (iii) type of computer, and (iv) type of Web browser (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify you, but is helpful for marketing purposes or for improving your experience on the Site.

2. Personal Information Collected

In order for you to access certain premium services that we offer via the Site, we require you to provide us with information that personally identifies you ("Personal Information"). Personal Information may include: (i) Contact Data (such as your name, mailing, and e-mail addresses), and (ii) Demographic Data (such as your zip code and age). If you communicate with us by e-mail, or otherwise complete online forms, any information provided in such communication may be collected as Personal Information.

3. Uses of Information Collected

The Company's goal in collecting Personal Information is to provide you, the user, with the most personalized Web experience possible and our owned or operated properties with an efficient means to reach the right audience. We use Contact Data to send you information about our company or our products or services, or offers of hotel rooms, concerts or upcoming special events or promotional material from some of our partners, or to contact you when necessary.

4. Sharing of Personal Information

We do not share Personal Information with third parties.

5. User Choice Regarding Collection, Use, and Distribution of Personal Information

You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however, you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us, you may select the appropriate "opt-out" option each time we ask you for Personal Information.

6. Confidentiality and Security of Personal Information

We will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process or other legal requirements of any governmental authorities including but not limited to authorities which regulate gaming activities; (b) protect and defend the rights or property of the Company; (c) enforce our Terms of Service Agreement; or (d) to, in the sole discretion of the Company, in exceptional circumstances, such as a national emergency, security concern, or other situation in which the Company deems such disclosure is prudent.

Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped Web browser.

7. Lost or Stolen Information

You must promptly notify us if your Players Club Card is lost, stolen, or used without permission. In such an event, we will update our records accordingly.

8. Other Limits to Your Privacy

The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

9. Updates and Changes to Privacy Policy

We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site. Any such change, update, or modification will be effective immediately upon posting on the Site.

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